New Gallery for Art Enthusiasts to Explore:

www.Sculptr.com

Web site raises the bar for premium online art galleries,
emphasizes visual navigation

Boston, MA, Nov 1, 2006 – Sculptr.com announces the launch of their online gallery that emphasizes 'visual navigation' and is user-friendly for artists and art enthusiasts alike. The Web site sets a new standard as an innovative, premium art and design gallery, featuring original work from established and emerging artists.

As online purchases of big-ticket items like cars and televisions are becoming more common, it is only natural that the art market will follow suit. Today's art buyers want selection without sacrificing convenience, and they want to avoid trekking to multiple art galleries. Instead, many art lovers have decided to shop in the comfort of their own homes, day or night, by going online. SCULPTR enables its customers to browse more artwork than one would find in physical art galleries.

"SCULPTR focuses on 'visual navigation' to streamline the browsing experience," says Tony Scelfo, designer of Sculptr.com .  "Our site provides an arena for customers to relax in their own living rooms and view pieces from hundreds of artists ranging in medium and price."

To celebrate the site's official release on November 1, SCULPTR will unveil a discussion forum as well as a new jewellry section. The forum will enable artists to share ideas with each other, and also give them an online channel to communicate with art enthusiasts who visit the site. The jewellery gallery will feature the work of selected jewelry artists who are regular exhibitors at prominent art shows throughout the country.

SCULPTR follows the model of high-end online department stores by keeping its navigation simple and straightforward. While other online art and design galleries tend to overwhelm the user by showing all of their services on the main page, SCULPTR emphasizes photographs of the art and keeps text minimal to visually focus on the products. Most listings display close-up shots and views from multiple angles to best represent the artwork online.

Two audiences are already raving about the new site: artists and interior designers. The site gives artists a broader customer base and provides interior designers with a new source of art pieces that are not available locally.

"The website is easy to navigate, the photography beautiful, and the artwork unique and original," said Linda Merrill, writer of Surroundings, an online interior design magazine.

Art lovers may find more value in work sold on SCULPTR because of its low commission structure. While many art galleries charge 40 to 50 percent of the retail price as commission, SCULPTR only takes 18 percent. By having a reasonable fee, the site hopes to make art more affordable. To encourage more competitive pricing, artists are not charged a listing fee. The site also offers a full refund policy to allow its customers to feel confident about buying online.

About SCULPTR – Headquartered in Boston, SCULPTR is an innovative, premium online art and design gallery featuring original work from established and emerging artists. Founders Sid Henderson, Tony Scelfo, and Jasper Vicenti, three friends who met as students at MIT, share a love for art and a proficiency in Web design. The mission of SCULPTR is to incorporate a passion for art into a crisp e-commerce site, enabling buyers to effortlessly browse through distinctive, original artwork. The site features original paintings, drawings, photographs, ceramics, sculptures, furniture, mixed media, glass and wood art for prices from $45 to $120,000. For more info on SCULPTR, visit www.sculptr.com.