News Release
General Electric Co. (GE), one of the world’s largest and most admired companies,
today launched a new digital camera range, marking its entry into the UK and
European consumer electronics markets.
General Imaging, the company selected by GE as the exclusive licensee to design,
manufacture and distribute cameras, launched the brand at London’s Oxo Tower this
morning. The European move follows a successful launch of GE digital cameras by
General Imaging in the United States last year.
Speaking at the launch, European Director Gary Banks said: “Our digital cameras
represent an extension of GE’s 128-year heritage of leadership in technology and
innovation. Our research and development team in Tokyo have done a magnificent
job to ensure the consumer will get intuitive, easy to use cameras which all offer
advanced features as standard.”
The initial UK range includes seven different cameras, the first four due to be on
shelves in the Spring. New models are anticipated for Summer/Autumn 2008.
Alongside black, silver,blue and red, a spectrum of colours is planned including pink,
purple, yellow and green.
GE digital cameras are packed full of useful and innovative features. Each camera
has easy to use panoramic stitching, which allows the user to create a three-shot
panorama image; great for both landscapes and groups of friends. It eliminates the
need for specialist computer software or hours of editing, which is perfect for people
who want to share photos quickly and post them on social networking websites.
All models will incorporate newly developed technology for smile and blink
recognition, which has been built into the face detection feature. The top of the range
model – the E1050 with its 3’’ touchscreen technology– will be the first compact
digital to incorporate HDMI connectivity without the need for a cradle or docking
station.
All GE digital cameras feature:
· Image stabilisation
· 14 scene modes
· In-camera panorama stitching
· Red-eye removal
· Face Detection
· Smile and Blink Detection
· High ISO capability
GE digital cameras are now available at more than 22,000 retail outlets throughout
North America, more than 3,000 outlets in Brazil, and through a variety of ecommerce
sites. Similar success is anticipated in the UK and Europe. Banks says:
“Our aim is for GE to be one of the top digital camera brands within five years. We’ve
started by offering a range that is stylish, easy to use and high quality.”
:
Entry level point and shoot digital
camera
· 7 megapixels
· 3x optical zoom
· 4.5x digital zoom
· 2.5 inch LCD
· Uses AA batteries
Entry level point and shoot digital cameras
· 8 megapixels
· 3x optical zoom
· 4.5x digital zoom
· 2.5 inch LCD
· Uses AA batteries
High performance with great design
· 10 megapixels
· 3x optical zoom
· 4.5x digital zoom
· 2.7 inch LCD
· 24 mm slim body styling
· Rechargeable lithium-ion battery
Refined style and spectacular design: one of the slimmest and lightest cameras on the market
· Light weight and ultra-slim design
· 18 mm slim body styling
· 8 megapixels
· 4x optical zoom
· 4.5x digital zoom
· 2.7 inch LCD
· Rechargeable lithium-ion battery
Slim and perfectly designed
· 8 megapixels
· 4x optical zoom
· 4.5x digital zoom
· 2.7 inch LCD
· Rechargeable lithium-ion battery
· Slim body design and light weight
· 19.5 mm ultra slim body design
High technology and performance
· 12 megapixels
· 3x optical zoom
· 4.5x digital zoom
· 2.7 inch LCD
· 24mm slim body styling
· Rechargeable lithium-ion battery
Versatile and sophisticated with HDMI connectivity and 3 inch touch-screen LCD technology
· Compact and stylish
· 10 megapixels
· 5x optical wide angle zoom
· 4.5x digital zoom
· In-camera panorama stitching
· 23.5 mm slim body design
· Rechargeable lithium-ion battery
About GE digital cameras
All GE cameras boast sleek and intuitive design, plus a host of popular, advanced
functions as standard features, including face detection, image stabilisation, red-eye
removal, high ISO sensitivity, and panoramic stitching. The stylish new digital
cameras are emblazoned with the famous GE monogram.
About GE
GE – Imagination at Work – a diversified technology, media and financial services
company focused on solving some of the world’s toughest problems. With products
and services ranging from aircraft engines, power generation, water processing and
security technology to medical imaging, business and consumer financing, and
media content, GE serves customers in more than 100 countries and employs more
than 300,000 people worldwide. For more information, visit the company’s Web site
at www.ge.com.
About General Imaging
General Imaging is an independent new company, with headquarters in Torrance,
California. General Imaging is the worldwide exclusive licensee for GE digital
cameras and was established in 2006. For more information about General Imaging,
visit www.ge.com/digitalcameras |
